Why LawnLogIQ?

Today's lawn care industry often shares a lot of advice, but some of it is wrong or confusing.  Please don't fall for it!

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Some social media influencers tell us that soil conditioners, liquid aeration, root growth stimulators, and a variety of yearly "minerals" are necessary for a beautiful lawn. In reality, most, if not all, of these products are completely unnecessary or even snake oil.

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Many big-box stores offer national brands with multi-use products that contain varying amounts of active ingredients and inert matter. Hence, customers pay mostly for filler, and the products are much less effective than claimed on the packaging.

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In addition, lawn care companies structure one-size-fits-all multi-step "programs" and promote made-up services such as "spring wake-up" and "winterizing".  This often leads customers to select services based on marketing hype rather than the lawn's actual needs or optimal timing. For example, these companies may push add-on services, such as aeration and overseeding in the spring, even though the correct timing is typically late summer to fall, if even necessary. To quickly move through their schedules, applicators often use heavy ride-on machinery to spread chemicals—sometimes described as "organic-based," a term yet to be defined in the industry.

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Move beyond gimmicks. Choose a lawn care company that applies evidence-based practices and relies on scientific research and data.

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Welcome to Lawn Management with LawnLogIQ​

Achieve your healthiest lawn with a plan informed by certified Midwest soil analysis, thorough inspection, and tailored to your habits and objectives. Our program draws on validated research from leading university agriculture departments and your unique lawn care methods.

We visit every three weeks to inspect your lawn. Consistent care and regular, targeted feedings ensure your lawn flourishes. We detect and resolve lawn issues before they become significant, costly problems.

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We apply professional-grade amendments by hand, custom-fit to your soil report, lawn size, local climate, current weather, disease potential, and seasonal growth cycles. Treatments align with natural conditions, not technicians generic schedules.​